SDC CHANNEL LIVE
Helping the Channel Understand and Prepare for the Major Digital Opportunities ahead
10th - 11th May 2022
Opportunities and Challenges for the Channel

THE 2ND SDC CHANNEL SUMMIT – REGISTER TODAY

RESERVE YOUR PLACE, THE VIRTUAL EVENT IS FREE TO ATTEND FOR QUALIFYING DELEGATES AND WILL BE FOCUSSED ON A SERIES OF ROUNDTABLES COVERING KEY TOPICS FOR MSPS.

Following our first, highly successful SDC CHANNEL SUMMIT, we’re delighted to introduce our second virtual conference. Based on extensive research conducted with attendees at the first event, as well as survey feedback from our Channel data base (based on attendees to the previous SDC Channel Events), we’re confident that we’ve produced an essential education opportunity for the Channel as it seeks to address both the challenges and opportunities of digital change management:

Over the course of two, consecutive morning sessions (giving attendees plenty of time to run their business as well!), we’ll be providing invaluable insights, advice and recommended actions to help Channel organisations as both they and their customers get to grips with what it means to create, develop and optimise a truly digital business.

Key elements of the Online Summit

  • Each roundtable moderated by an industry expert, also providing a keynote presentation
  • Keynote from 1 diamond event partner per event
  • 3 minute pitches from other event partners
  • 50 minute live roundtable, involving industry experts. Live Q&A – discussion and interaction will be an integral part of this event
  • Four 1 hour 30 minute sessions spread over two mornings
  • The event will take place on the leading virtual and hybrid event platform ‘Connect’
  • Every event partner will have a digital sponsors booth
  • Live networking via text and video
  • The event will be on-demand for 3 months

  • BECOME AN EVENT PARTNER REGISTER

Register to attend the series of seminar’s if you are a MSP, MSSP, System Integrator or Value Added Reseller. Thought leadership by industry experts on the key issues facing the channel and you will be given the information to help you grow, become better skilled and become more efficient.

The Roundtable Sessions

The SDC Channel Summit is free to attend event educating MSPs, MSSPs, System Integrators or Value Added Resellers on the outlook for channel business in 2022 and beyond.

In order to help the Channel to understand and prepare for the major digital opportunities ahead, the SDC Channel Summit will include a mixture of keynote talks, technology presentations leading to roundtable discussions, broken down into four key topics.

CONFERENCE CHAIR

Ian Luckett

IT & MSP Business Growth Expert @ IT Experts

Ian Luckett is a multi-talented IT & MSP business growth expert with over 20 years' experience as a mentor, coach and business strategist. Over the years of orking at various blue-chip companies holding a variety of senior positions, no one fits the profile better than Ian to help you build a profitable IT & MSP business by increasing your sales, productivity and profits.
CONFERENCE CHAIR

Phil Alsop

Editor @ Digitalisation World

Roundtable 1: MSP Leadership - skills and training

The SKILLS + TRAINING session will focus on how Channel companies need to develop a flexible, hybrid business model, to take advantage of both their ‘traditional’, ongoing hardware and software sales, as well as optimise the many cloud and managed services opportunities. Channel employees need to learn new skills in order to thrive in this new world. Meanwhile, Channel customers, increasingly challenged to find the right quantities and levels of skilled employees as they develop their digital transformation strategies, are looking for expert partners who can provide the necessary technical expertise and resources. Technology skills and training have never been more important!

Roundtable 2: Increasing Sales - selling sustainability

SUSTAINABLE BUSINESS DEVELOPMENT will be looked at in two ways. Firstly, there’s no doubt that the post-COP26 business world has a renewed focus on sustainability. Channel companies have a major opportunity to demonstrate to their customers the ways in which they are improving their own environmental performance as a business differentiator. Thanks to an increasing range of technology recycling and re-use initiatives, alongside optimised use of hybrid IT infrastructure solutions, the Channel can also help its customers reduce their carbon footprints. Sustainability also applies as to how Channel organisations need to develop – they need to be agile, fast-moving and well-structured in order to respond to their customers’ rapidly evolving technology needs. In other words, Channel companies need to create a sustainable business model, with sustainability a key pillar!

Roundtable 3: Building Business Efficiency, Improving Business Performance/Profitability - Solution Selection - optimising your portfolio

SIMPLIFYING THE SOLUTION STACK – time and time again Channel surveys (including our own) reveal an apparent contradiction: Companies are fed up with the increasingly large and unwieldy technology portfolios they have developed in order to meet customers’ expectations; but they are also very much wanting to add innovative solutions, many of them based on new and emerging technologies, such as 5G, IoT and the edge, artificial intelligence, data analytics and high performance computing. This session will help Channel organisations to understand how to develop and optimised solution stack – how to rationalise their existing solution offerings as well as how to evaluate new opportunities. The temptation is to try and be all things to all customers. In reality, knowing what you don’t or can’t provide to customers is as important as knowing where your strengths and expertise lies!

Roundtable 4: Security Partners - choosing the right security partner

SELECTING THE RIGHT SECURITY PARTNERS is one of the major challenges facing both the Channel and their customers. There are 1000s of cybersecurity vendors, offering a whole range of solutions – none of which, in isolation, offer true end-to-end security. So, Channel companies need to understand what technology components are an essential part of any robust, comprehensive security offering which will meet their customers’ expectations. And the stakes couldn’t be higher. Hardly a day goes by without a news story focusing on a high profile ransomware and/or an organisation which has fallen foul of compliance legislation. And, of course, the security landscape doesn’t stand still, so developing and maintaining an optimised security offering is an ongoing process. However, succeed with security and the rewards are plentiful – customers are looking for trusted security partners!


Summary

Even before the pandemic hit, businesses were embarking on their digital transformation journeys, where the user experience – both that of employees and customers – was the major focus. Many months on and digital acceleration has become the new normal. And the user experience matters more than ever before – it can literally be the difference between a company staying in business or not. The Channel is perfectly placed to provide organisations with the necessary IT tools to ensure the optimised user experience. And the SDC Channel event will show you how.

The online event will utilise the ‘Connect’ Event Platform, integrating presentations, digital sponsors booths and networking tools into one portal – allowing for live text and video chat between delegates, speakers and sponsors.

Agenda



Agenda to be confirmed in the new year.

Partners for 2021 included:

Meet our partners. View their introduction video, useful company resources and arrange a one on one private video meeting – Let’s make business happen - Digitally!

ROUNDTABLE PARTNER

ORGANISERS

Become a partner of the event if you are a hardware/software vendor, service provider, distributor, hosting/datacentre providers, cloud service providers and you are interested in engaging with our audience, your potential new business partners.

Become an Event Partner

Become a partner of the event if you are a hardware/software vendor, service provider, distributor, hosting/datacentre providers, cloud service providers and you are interested in engaging with our qualified audience of MSPs, MSSPs, System Integrators and Value Added Resellers

Package Features
15 minute keynote presentation
3 minute pitch
A seat at the 50 minute roundtable
10 minute video interview pre event
GDPR compliant list, provided pre event
Digital sponsors booth
3 months on-demand access
Branding and adverts within event platform
Meeting maker via event platform
Logo on event website
Logo on event marketing (event will be marketed to over 12,000 MSPs and Resellers across Europe)
Dedicated social media promotion about sponsor
HTML sent to attendees pre-event
Unlimited staff registrations
Diamond Partner
15 minute keynote presentation
3 minute pitch
A seat at the 50 minute roundtable
10 minute video interview pre event
GDPR compliant list, provided pre event
Digital sponsors booth
3 months on-demand access
Branding and adverts within event platform
Meeting maker via event platform
Logo on event website
Logo on event marketing (event will be marketed to over 12,000 MSPs and Resellers across Europe)
Dedicated social media promotion about sponsor
HTML sent to attendees pre-event
Unlimited staff registrations
£ 7,995
Platinum Partner
15 minute keynote presentation
3 minute pitch
A seat at the 50 minute roundtable
10 minute video interview pre event
GDPR compliant list, provided pre event
Digital sponsors booth
3 months on-demand access
Branding and adverts within event platform
Meeting maker via event platform
Logo on event website
Logo on event marketing (event will be marketed to over 12,000 MSPs and Resellers across Europe)
Dedicated social media promotion about sponsor
HTML sent to attendees pre-event
Unlimited staff registrations
£ 4,995
The online event will utilise the ‘Connect’ Event Platform, integrating presentations, digital sponsors booths and networking tools into one portal – allowing for live text and video chat between delegates, speakers and sponsors.

SDC Channel Insights Supplement

From the publishers of Digitalisation World and organisers of the Managed Services Summit and SDC Summit Live

We introduce a unique publication which is aimed at educating MSPs on the key topics to help them sustain digital excellence, to be published as a quarterly magazine in 2022. This magazine will be led be industry insights from MSPs, analysts, industry experts, vendors and distributors.

As businesses have sought to come to terms with the impact of Covid-19, the Channel has had a crucial role to play in providing the technology solutions which have enabled so many to survive, if not actually to thrive, during the past year. As we begin to emerge from the immediate threat of the pandemic, the Channel now needs to help companies of all shapes and sizes to understand their future, sustainable IT needs.

How can you get involved?

As a vendor, distributor or cloud hosting provider, this is a perfect chance to reach over 30,000 MSPs, VARs, System Integrators and wider industry. You will have the opportunity to present your unique viewpoint/company profile in the form of a 2-page editorial, with logo and image and also include an a4 advert. Please see the example below:

Promotion:

• Inclusion in the 100+ page digital magazine
• Distributed to 30,000+
• Hosted on the Digitalisation World Website
• Promoted via HTMLs, newsletters & social media
• A high res PDF for your own use

Price:

£2,995 (includes production, design and layout).

If you are a partner of the SDC Channel Live Summit, you receive the package free of charge.

Contact:

Contact us at info@sdc-channel.com to be included.